B2B Marketing Consulting.

Your strategic blueprint for sustainable success.

Today, a strategic blueprint is essential to navigate the growing complexity and increase in touchpoints. We provide that blueprint.

Our consulting services cover marketing strategy, including marketing organisation, brand and customer experience planning, as well as innovation management and the application of artificial intelligence.

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What we can do for you.

1. Marketing Strategy and Organisation.

We develop tailored marketing strategies that align your marketing organisation efficiently and effectively. We rely on in-depth analyses and innovative approaches to optimise your marketing activities.

One of the core challenges in modern marketing is the increasing complexity and explosion of options and channels, all while budgets remain the same.
Rising Demands: Management increasingly requires proof of a concrete and measurable contribution to business success.
More Discerning Audiences: Target audiences are becoming more demanding, and the competitive landscape for communication is becoming tougher.

To tackle these challenges, a strategic blueprint is essential, which we, as "architects," develop in collaboration with our clients. We see ourselves as sparring partners with a full-thinking mentality – we can conceptualise everything strategically but are not required to implement all of it – and possess a deep understanding of business that goes beyond mere communication tasks.

For market-oriented B2B brands, we are a strategic partner that supports the transformation of marketing towards a customer-centric and experience-driven approach. In this capacity, we provide consultancy on both marketing strategy and the establishment of an appropriate marketing organisation.

This may include:

Consulting and Development of Marketing Strategies: Fundamental alignment of marketing efforts.
KPI Planning: Development and tracking of relevant performance indicators.
Strategic Marketing Planning: Balancing awareness and performance, always aligned with business objectives.
Strategic Campaign Infrastructure Planning: Programmes and overarching campaign concepts, including budget allocations.
Integrated Sales and Marketing Planning: Consultancy on linking sales and marketing activities.
Building a Customer-Centric Marketing Organisation: Consultancy and coaching, including a partner network.
Change Management Processes: Support for transformation within marketing organisations.

2. Brand and Customer Experience Planning.

Our focus is on the planning and design of brand and customer experiences that foster long-term customer loyalty and sustainably differentiate your brand.

We take into account all relevant touchpoints and develop integrated concepts that delight your target audiences.

Strategic Planning of Brand Positioning and Brand Experience.
Analysis and Planning of Comprehensive Customer Journeys.
Analysis and Planning of Relevant Brand Touchpoints, Particularly Digital Platforms.

3. Innovation Management and Artificial Intelligence.

We assist you in identifying and implementing innovative technologies and processes. The use of artificial intelligence allows us to secure sustainable competitive advantages for you.

Strategic Consultancy and Coaching on the Use of AI in Marketing Organisations.
Development of Use Cases and Prototypes for Custom AI Marketing Applications.

Additional Consulting Areas:

Our strategic consultancy is supported by intelligent data management, which includes the following aspects:

Data Strategies: Development and implementation of strategies for first-party data and cookieless tracking.
Consulting and Concept Development: Collection and management of customer-centric marketing data.
Processes and Tools: Establishing processes and tools for data analysis and deriving insights as recommendations for marketing communications.
Predictive Analytics Concepts: Consulting on forecasting models to optimise your marketing activities.
Multi-Channel Reporting: Comprehensive reporting across all relevant channels.
Data Analysis and Visualisation: Generating, structuring, analysing, and visualising communication-relevant data to derive strategic insights.

Our consultancy is grounded in the intelligent and pragmatic utilisation of marketing technology to maximise the value of existing tools:

Technology Utilisation: Intelligent use of content management systems, digital experience platforms, virtual events, marketing automation, email marketing, and generative AI.
Consulting: Establishment, expansion, and operation of the data tech stack (excluding implementation).
System Integration: Creating connections between existing systems to minimise the need for new tools.
Experience and Expertise: Over 30 years of experience in digital marketing and technology integration.
Sparring Partner: Support for internal and external implementation partners, acting as a translator between specific marketing requirements and technology.

Brands become unique and unforgettable through stories. We develop differentiating narratives that evoke emotions and inspire action:

Strategic Creative Platforms: Conceptualisation and development of strategic creative platforms.
Unique Stories: Crafting narratives that highlight your brand.
Experience: Surprising and emotional brand interactions along the customer journey, particularly relevant in the B2B context.
Audience Understanding: Stories based on a deep understanding of your target audiences and with business impact.