Digital Campaign: MANN+HUMMEL.
Knowing What Counts.
Task.
MANN+HUMMEL, a globally operating company specializing in filtration technologies, aimed to raise awareness of its air filtration solutions in the HVAC market. The objective was to create a campaign that would effectively reach various target markets and audiences through an innovative, data-driven approach.
Solution.
We developed the "Knowing What Counts" campaign—an innovative initiative that leverages predictive data analytics to revolutionise sales and marketing within the HVAC (air filtration) sector. At the heart of the campaign is the "Knowing What Counts" platform, an innovative online resource designed to answer all questions about clean air for HVAC industry professionals.
Execution.
- Data Analysis and AI Forecasting:
- Analyses of internal data from the past ten years
- Training of a predictive AI to identify potential customers
- Content Strategy:
- Awareness and leadgeneration through digital advertising and inbound marketing
- Retargeting campaigns aimed at interested prospects
- Account-based advertising targeting AI-predicted prospects
- Integrated Sales and Marketing Approach:
- Seamless integration from initial sales goals to building awareness
- Thought Leadership:
- Positioning of MANN+HUMMEL as a leading expert in air quality through surprising facts and engaging content
Results.
- 30% conversion rate
- Over 3.5 million impressions
- Engagement rates above the industry average
- Establishment of MANN+HUMMEL as a thought leader in clean air solutions
“We have never experienced success like this before! This project has shown us what’s possible with digital campaigns—an absolute game-changer!”
Nino Schneider, Head of Marketing Air Filtration EuropeMANN+HUMMEL
Silver at the Annual Multimedia Award 2025.
The jury of the Annual Multimedia Award honoured the campaign with a Silver award in the category of "Digital & Cross-Media Campaign."
Silver Award Winner
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