Digital Campaign: MANN+HUMMEL.
Knowledge and Action for a Cleaner Future: MANN+HUMMEL Inspires HVAC Professionals with a Data-Driven Experience.
Enhancing Air Quality through a Digital Experience.
MANN+HUMMEL, a global leader in filtration technologies, embraced the challenge of raising awareness about its air filtration solutions for the HVAC (heating, ventilation, and air conditioning) sector. In an increasingly competitive market, the objective was clear: to create a digital experience campaign that delivers the right message, at the right time, to the right audience through a data-driven approach.
From Insight to Innovation: The “Knowing What Counts” Campaign.
To achieve this goal, wob partnered with MANN+HUMMEL to develop the revolutionary "Knowing What Counts" campaign, seamlessly combining creative visualisation, predictive data analytics, and cutting-edge technology into a dashboard-like online platform.
This platform transforms complex HVAC expertise into a compelling visual experience, providing forward-looking, user-centric information. By blending engaging storytelling with predictive insights into air quality and filtration needs, MANN+HUMMEL has cemented its position as a trailblazing partner in the industry.
A Data-Driven Approach for Sustainable Impact.
- Data Analysis and AI Forecasting: Leveraging predictive analytics and ten years of internal data, the campaign precisely identified potential customers. AI-based forecasting optimised audience targeting, enhancing campaign efficiency.
- Targeted Content Strategy: Digital advertising and inbound marketing generated high-quality leads. Retargeting campaigns and account-based advertising further engaged prospects, sustainably boosting interest.
- Integrated Sales and Marketing: Close collaboration between sales and marketing ensured a seamless transition from initial contact to conversion. Account-based advertising allowed for highly targeted outreach to identified leads.
- Thought Leadership through Content: Authoritative insights and innovative facts established MANN+HUMMEL as a trusted leader in air quality. Informative and visually engaging content brought the topic of air filtration to life.
Data That Drives Action: Knowledge Presented to Inspire.
The campaign centred on the professionals striving daily to improve air quality. HVAC experts and decision-makers gained access to relevant information and actionable data through the "Knowing What Counts" platform.
Functioning as an innovative gateway to clean air technology, the platform provides easy access to vital facts, demonstrating the connections between health, prosperity, and clean air. This clarity empowers proactive decision-making.
The real-time platform integrates regulations, standards, and cutting-edge filtration technology, offering decision-makers a data-driven perspective for targeted actions.
Measurable Success: Outstanding Results from a Data-Driven Campaign.
- 30% Conversion Rate: The targeted approach and integrated strategy delivered an impressively high conversion rate.
- Over 3.5 Million Impressions: The campaign achieved remarkable reach, solidifying brand recognition.
- Higher Interaction Rates than Industry Standards: Strong engagement underscored the campaign's ability to connect with its audience.
- MANN+HUMMEL as a Thought Leader: The campaign firmly established the company as a long-term authority on air quality.
“We have never experienced success like this before! This project has shown us what’s possible with digital campaigns—an absolute game-changer!”
Nino Schneider, Head of Marketing Air Filtration EuropeMANN+HUMMEL
Silver at the Annual Multimedia Award 2025.
The jury of the Annual Multimedia Award honoured the campaign with a Silver award in the category of "Digital & Cross-Media Campaign."
Silver Award Winner
Questions about the project?
Let's talk about it.
