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Insights.

What drives us and delivers value to our clients.

News
12.16.24
wob and CARLISLE® win the FOX AWARD Silver.
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News
12.12.24
A Golden Bee for wob and MANN+HUMMEL
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Blog
12.10.24
Empathy Meets Efficiency: The Core Value of Human-Centred B2B Communication.
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News
11.12.24
Annual Multimedia Award for MANN+HUMMEL and wob.
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Blog
11.11.24
The Perceived Barrier: Why Cultural Factors Determine the Success of Gen-AI in Marketing.
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News
10.29.24
B2B World Fest 2024: Where Innovation Leaders Meet.
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News
10.14.24
BBN Academy 2024: When B2B Pros Share Their Knowledge.
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Blog
09.25.24
B2B Marketing in Transition: Data is Silver, Creativity is Gold.
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Blog
08.26.24
Innovation scouting in B2B marketing for unforgettable customer experiences.
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Blog
08.05.24
Innovation boom: Why B2B marketing should now focus on architectures instead of measures.
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Das Bild zeigt einen Astronauten, der einen Astronautenhelm trägt, aber auch ein gelbes Businessjackett und eine Krawatte. Er geht eine belebte Straße in einer Großstadt entlang. | © wob AG
News
07.01.24
The new wob: Creating impactful experiences with data, tech, and creativity.
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News
06.19.24
wob is a member of the BVDW.
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On a dark blue background, a parenteral is packaged on one side in a plastic tray and on the other side in a paper tray. A light blue strip of light runs down the centre, separating the two types of packaging and indicating where the two images have been combined. To the left is the signet of the German Brand Award for 2024, below which is the text "We are winners!" and below that the logo of Uhlmann Pac-Systeme.
News
06.13.24
German Brand Award 2024 for Uhlmann & wob.
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Portrait of a business person standing in the middle of the road, cars and busses are passing by with extreme motion blur. Busses and lines on the street are predominantly yellow. | © wob AG
Blog
05.28.24
MARK/ORG 9: AI in Harmony – Speed & Authenticity.
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The image shows a view through a magnifying glass focused on a busy, vibrant street in a large city. Visible are yellow cars, yellow taxis, and people walking on the sidewalks and across a crosswalk. The scene within the magnifying glass is sharply in focus, while the background around the magnifying glass is blurred. | © wob AG
Blog
05.21.24
Google AI Overviews: What the future of AI-powered search means for SEO
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News
05.08.24
Live on stage at TIK 2024.
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The photo shows a smartphone capturing a meal on a table in a restaurant. The dish is clearly visible on the smartphone screen, while the background around the smartphone is blurred. | © wob AG
Blog
05.07.24
Sharing is caring: Creating shareable B2B content to enhance audience engagement.
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A man in a suit is sitting on a bench in a waiting area, staring at his smartphone. He has a small yellow bag with him. | © wob AG
Blog
04.30.24
AI paradigm shift: B2B must prepare for this disruption now.
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News
04.26.24
The new business year 2024 is off to a promising start.
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Junge Menschen mit Smartphones in der Hand stehen vor einer Justitia-Statue. Symbol für Gerechtigkeit und Rechtsstaatlichkeit. Passend zum farblichen Erscheinungsbild der wob trägt eine junge Frau eine gelbe Jacke. | © wob AG
Blog
03.20.24
Green light for the EU AI Act: What B2B companies need to know now.
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News
03.20.24
wob becomes a Pimcore Gold Partner.
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You can see the TÜV Süd logo.
News
03.18.24
New Client for the Agency.
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Shoot of a person sitting on a yellow couch, watching something on a notebook. The face of the person is not visible, as it’s hidden by the notebook. | © wob AG
Blog
03.14.24
Video AI Sora: A Revolution – also for B2B Marketing?
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Data Driven Storytelling | © wob AG
Blog
03.06.24
Data-Driven Storytelling in B2B: How to tell stories with data.
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Only typography can be seen in the picture. At the top is "#Together" in colourful letters. The word "for" follows in black. Below it is "Democracy" in even larger letters. A light-coloured stripe runs through the word, which looks as if it is cutting the word "democracy" in half.
News
02.16.24
wob supports the GWA initiative #MiteinanderFürDemokratie.
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Close up of a person sitting behind a yellow monitor with an intense look. The light of the monitor reflects in their face. | © wob AG
Blog
02.06.24
Recommended Reading: Prompting in B2B & where you might hit limits with AI tools.
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Zu sehen ist ein Farbverlauf von rot nach blau. Der Farbverlauf läuft von links nach rechts. | © wob AG
News
01.31.24
New client and exciting projects for the agency.
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The Park & Battery logo is in the centre on a white circle. Behind it is a yellow background with a white network of nodes.
News
01.15.24
New partner in the BBN network.
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A group of young people are sitting together on a bench in the open air, each staring at their own smartphone. Some of the young people are wearing yellow jackets or accessories. Blurry green treetops can be seen in the background. | © wob AG
Blog
12.05.23
Hubs & Spokes: The New No. 1 on Your Marketing To-Do List?
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