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German Brand Award 2024 for Uhlmann & wob.

13.06.2024

An award for a pioneering campaign in the pharmaceutical packaging sector.

We did it again! Together with our client, Uhlmann Pac-Systeme, experts in pharmaceutical product packaging and a leading system provider in this field, we have won the German Brand Award. Our collaboration was honored in the category "Excellence in Brand Strategy and Creation: Brand Communication – 360° Campaign".

German Brand Award 2024 – The Award for Excellent Brands.

The prestigious German Brand Award, awarded by the German Design Council, honors visionary individuals and companies in the world of brands. With a reach of over 315 million contacts and more than 1,200 submissions, the award reflects significant interest in recognizing excellent brand management.

 

On a dark blue background, a parenteral is packaged on one side in a plastic tray and on the other side in a paper tray. A light blue strip of light runs down the centre, separating the two types of packaging and indicating where the two images have been combined. To the left is the signet of the German Brand Award for 2024, below which is the text "We are winners!" and below that the logo of Uhlmann Pac-Systeme.
German Brand Award for Uhlmann

And the award goes to …

… Uhlmann and wob!

As a B2B agency, we had the privilege to support our client in highlighting Uhlmann's expertise in parenteral packaging. What made this campaign special? For the first time, the new campaign process integrated perspectives from technology, sales, product management, and marketing.

This led to an integrated campaign that not only promoted a product but also positioned Uhlmann as an expert in parenterals within the market. Another significant milestone was the introduction of a digital lead process, which generated measurable sales results for the first time.

In clear terms: The B2B campaign was a resounding success! This sentiment is shared not only by us and the jury of the German Brand Awards but also by our client:

"This award underscores the successful partnership between Uhlmann and wob AG. The campaign we developed together has not only exceeded our expectations but has also significantly contributed to enhancing our brand presence. We are proud of this achievement and see this success as motivation for future projects." Christiane Ungemach, Senior Marketing Communications Manager, Uhlmann Pac-Systeme

Are you currently planning a campaign? Feel free to contact us – we are here to support you every step of the way!

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