TIK 2024: (R-)Evolution in B2B Marketing – Transform, Integrate & Create.

wob presents a Best Case together with MANN+HUMMEL.

An annual highlight in the world of B2B is approaching: Der Tag der Industriekommunikation (short TIK, The Day of Industrial Communication) organized by the Bundesverband für Industriekommunikation (short bvik, Federal Association of Industrial Communication). On June 27, 2024, communication professionals, as well as industry experts and executives, will gather in Fürstenfeldbruck to discuss groundbreaking topics in B2B marketing.

Under the theme (R-)Evolution in B2B Marketing – Transform, Integrate & Create, expect engaging discussions and presentations. Key questions include:

• How can you harness and fuel your transformation energy?
• How do you build and optimize your AI future engine?
• How can you elevate and enhance your creative potential?

wob, as a B2B agency, will be on stage at this flagship event. Together with our client MANN+HUMMEL, a leader in filtration solutions, we will present one of our Best Cases. Titled "Driving Business Success through Marketing," we will discuss how MANN+HUMMEL used predictive analytics to enter a new market, supported by wob's tailored, data-driven campaign. Additionally, you can look forward to:

• Exclusive insights and inspirations from communication professionals
• Best cases from the industry
• Exciting presentations on top B2B marketing topics
• Top-tier networking opportunities
• And much more

 In addition, we have a special offer for you: As a wob client, you can benefit from discounted tickets for the event. Simply reach out to your wob contact person to learn more. We look forward to welcoming you!