BBN Academy 2024: Where the Best of B2B Marketing Meet.

Imagine bringing together the brightest B2B minds from 29 countries in one room. What do you get? The BBN Academy! As a proud member of this international agency network, with its 1,200 B2B specialists, we’re excited about the upcoming exchange of knowledge.
From 31st October to 3rd November, Barcelona will host this dynamic event. Get ready to lift the visors and activate those brain cells! Not only will culinary delights be served, but also the hottest trends and best practices from the B2B world.

Our team on the ground? Dennis, Jens, Antonia, Svenja, and Shriti! They’ll be working hard to gather the most valuable insights, the most innovative approaches, and plenty of fresh perspectives for us and our clients. After all, that’s how we continue to develop strategies perfectly tailored to the demands of global markets and the expectations of modern CMOs.

What can we expect at this year’s BBN Academy?

First and foremost: hands-on talks, case studies, interactive workshops, and insightful presentations showcasing the state of the art in modern B2B communication. Alongside the professional content, we’re looking forward to plenty of opportunities to exchange ideas with like-minded professionals and attend inspiring networking events. Not only will lasting impressions be made, but personal connections too – ideal for fostering good international collaboration.

Right in the thick of it.

A particular highlight? Our Executive Account Director Dennis Güth will be delivering a keynote titled "How Do Agencies Deliver More Value (Again)." Based on a comprehensive CMO study, he’ll outline the future of agencies in the digital era. We’ll learn why simply offering tactical solutions is no longer enough and witness an impressive real-world example of how agencies can position themselves as invaluable partners in a fast-changing marketing landscape.

Extraordinary event, extraordinary setting.

And where will this summit of B2B geniuses take place? At Mas Salagros, Spain’s first eco-resort! Here, sustainability meets networking, organic cuisine meets brainstorming. Nestled in a beautiful natural park, this resort offers the perfect balance between productivity and relaxation. Think of it as a workout for both body and mind!

Curious to learn how you can tap into our global pool of knowledge? Get in touch to find out more about our international solution expertise.