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Creative Concepts and Assets.

Uniqueness, inspiration, and lasting impact – at every touchpoint.

Creative concepts are a key element of digital platforms or campaigns but can also be implemented as stand-alone solutions. Our concepts differentiate, inspire, and work for your brand. They distill complex messages and present them in unexpected, surprising, and attention-grabbing ways.

  • Differentiating and inspiring: Creative concepts that elevate your brand and engage target audiences.
  • Strong and precise: Complex messages delivered clearly and with a surprising twist.
  • Flexible applications: Whether part of a digital platform, campaign, or as a stand-alone solution.

What we can do for you.

1. Developing creative concepts.

Our creative concepts are designed to differentiate and position your brand powerfully. We create playbooks that include ideas, visualisations, key messages, and channel-agnostic presentations of your brand, product launch, or campaign theme.

  • Playbooks: Detailed creative frameworks with ideas and visualisations.
  • Key messages: Clearly articulated and compelling messages.
  • Channel-agnostic presentations: Flexible concepts adaptable to various channels.

 

2. Creative Storytelling.

Brands are carried and made unique by stories. Based on a deep understanding of target audiences, we develop distinctive stories that evoke emotions and inspire action, even in a B2B context.

  • Unique stories: Stories make brands unforgettable.
  • Emotional experiences: Brand interactions become experiences through surprising stories and emotional moments.
  • Audience insight: We craft stories that deliberately trigger emotions and inspire action.

 

3. Creation of campaign assets.

We produce a wide range of campaign assets that bring your creative concepts to life – including not only the standard materials but also:

  • VR Experience: Immersive experiences for your target audiences.
  • Motion content: Videos and animations that make your messages come alive.
  • Exhibition assets: Visually engaging materials for your trade show appearances.
  • GenAI: Chatbots and generative AI pipelines that turn campaigns into experiences.

Award-winning creatives.

We have won multiple awards for our creative expertise.

Selected Cases.

Client projects that tell measurable success stories.

Project Inquiry?

Get in touch with us to learn how our creative concepts and assets can differentiate your brand and deliver powerful impact.

The picture shows a portrait of Dennis Güth. He is wearing glasses and a dark blue shirt. His arms are crossed. | © wob AG

Dennis Güth

Executive Account Director / New Business

+49 6204 970-157newbusiness@wob.ag

Additional Services.

Digital Platforms and Service Design.

Platforms and digital services tailored to diverse brand needs, including design and technical implementation.

Campaigns and Programs.

Bespoke campaigns for awareness and lead generation, combined with comprehensive analysis and optimisation strategies.

Marketing consulting.

Comprehensive brand and customer experience strategies tailored to current and future market demands and technologies.