Digital Experience Platform and event for ebm-papst.
From User Experience to Your Experience.
ebm-papst DXP is a personalised virtual showroom and event platform. By combining immersive product experiences, personalised customer communication, and the integration of digital events on an innovative platform, it sets new standards in B2B marketing.
The Dating Platform for Drives and Fans.
In essence, the DXP is like a dating platform for drives and fans: DXP creates a unique, personalised user experience. Out of 20,000 products, solutions, and topics, only those that are of interest to the target engineer are automatically matched. Additionally, DXP showcases exciting live events featuring new thematic worlds and live presentations.
As DXP gets to know each user better, it automatically presents new, personalised content over time. In the highlight showroom, for instance, each user sees the latest developments that ebm-papst knows can address the current challenges of their industry while also helping to save energy.
A Deluxe Customer Journey for Marketing and Sales.
The precise acquisition of valuable user profiles regarding industries, solutions, and products enables targeted and specific follow-up actions for sales.
This has created a long-term touchpoint in ebm-papst's portfolio, driving the transformation of marketing and sales with a data-driven mindset.
ebm-papst DXP achieves 22,000 interactions
A new experience is making waves: DXP has created new touchpoints, strategically placed messages for target audiences, and crafted a fresh, unexpected B2B brand experience.
In the first 18 months, DXP attracted 2,200 international users and 1,000 event participants. The platform recorded a total of 22,000 interactions during this period. Overall, 120% more contacts than expected prove the effectiveness of the DXP concept.
“Superfast, surprising, inspiring, simply profitable. To get such a powerful and attractive platform up and running in such a short time is incredible. The collaboration with wob and other partners was very pleasant, constructive and inspiring.”
Dimitry Kin,Project manager of digital marketing, ebm-papst
About ebm-papst
ebm-papst is the global market and technology leader in the development and manufacture of fans and motors for a wide range of industries, including ventilation, air conditioning, and refrigeration technology, household appliances, heating technology, IT and telecommunications, passenger cars, and commercial vehicle technology.
ebm-papst's sustainable and digital solutions help customers reduce emissions. Thus, ebm-papst solutions contribute to a better climate – for people, the environment, and the future.
