Digital Experience Platform and event for ebm-papst.
Tailored Experiences for a New Era: How the ebm-papst DXP is Revolutionising B2B Marketing.
A Virtual Showroom for Seamless Customer Experiences.
ebm-papst, the global leader in fan and motor innovation, sought to elevate its interaction with customers to new heights. To showcase its innovative and sustainable solutions in a captivating and individualised way, the ebm-papst Digital Experience Platform (DXP) was created—a virtual showroom that not only brings products to life but also delivers a personalised, interactive customer journey.
The Concept: From User Experience to “Your Experience”.
The DXP is more than just a platform; it’s a personalised meeting point for customers and prospects. Visitors can explore interactive virtual spaces filled with product information, presented through clickable elements for an immersive experience.
The platform offers what could be described as a "dating experience" for engineers and decision-makers in the industry: from over 20,000 products and solutions, users are presented with tailored content based on their individual interests. This transforms each visit into a unique journey through the world of ebm-papst.
Using a data-driven approach, the DXP learns about each user over time, dynamically delivering fresh, relevant content. For instance, the highlight showroom features new developments tailored to the latest industry challenges, all while focusing on energy efficiency. This positions ebm-papst as a leader in innovative and sustainable technologies.
Seamless Integration of Marketing and Sales for Maximum Impact.
- Virtual Events and Live Presentations: The platform integrates live events and talks on rotating themes. These sessions offer users up-to-date insights and direct interaction with ebm-papst experts, fostering stronger customer relationships.
- Targeted Customer Engagement and Profiling: By capturing user interests and industry affiliations, the platform generates valuable profiles that support both sales and marketing. These profiles enable targeted outreach and enhance the customer journey with personalised content.
- A Long-Term Touchpoint: The DXP establishes itself as a lasting point of contact, becoming a cornerstone of ebm-papst’s digital transformation in marketing and sales. Its data-driven approach drives long-term success by creating targeted, customised experiences for users.
Beyond a Showroom: The Human Side of the DXP.
For ebm-papst’s diverse audience—engineers and decision-makers alike—the DXP offers an inspiring and straightforward way to explore products and solutions in an intuitive virtual environment. Users benefit from a personalised platform that not only delivers relevant content but also provides an engaging and immersive experience.
By simplifying decision-making processes and helping users quickly identify the right solutions, the DXP adds significant value in a fast-paced professional world.
Success Across the Board: Impressive Results for ebm-papst.
- 22,000 Interactions within the first 18 months demonstrate the platform’s appeal.
- 2,200 International Users and 1,000 Event Participants showcase the widespread interest in the DXP.
- 120% More Contacts than anticipated underline the effectiveness and potential of personalised B2B marketing solutions.
“Superfast, surprising, inspiring, simply profitable. To get such a powerful and attractive platform up and running in such a short time is incredible. The collaboration with wob and other partners was very pleasant, constructive and inspiring.”
Dimitry Kin,Project manager of digital marketing, ebm-papst
