B2B Communication for: PANION.
Because the future of mobility is electrifying.
PANION helps businesses shape the future of e-mobility in a sustainable and economical way – not just with the right software solutions, but also with bespoke consultancy from industry experts. In this way, PANION paves the way for the electrification of fleets. As a B2B agency, we had the privilege of supporting ABB's corporate e-mobility start-up in this journey.
PANION and wob. A collaboration that gets things moving.
Communication strategy, brand refinement & content.
PANION aimed to expand its brand and strengthen its brand image in preparation for various product launches. To achieve this goal, we worked with our client to implement a wide range of initiatives.
As an integrated B2B agency, we collaborated with PANION to develop everything a start-up needs for a successful beginning – all from a single source.
Our core services included:
- Brand refinement
- Development of a visual identity
- Creation of a communication platform
- Production of corporate materials (PowerPoint templates, business cards, brochures, and much more)
- Development of a content strategy
- Website and campaign analytics
- Concept and execution of international campaigns
- Research
- Media partnerships
- Event support
- Insights for employer branding
"We are proud to have accompanied PANION from day one on its journey towards the vision of becoming the 'global authority in future digital fleet management' and to have fully contributed our diverse expertise as B2B specialists."
Matthias Specht, Co-CEO and Strategy consultant for PANION, wob AG
Warm-up for the big stage: Brand refinement.
The topic of e-mobility in the context of corporate fleets is a key issue for the future, and PANION plays a significant role in this space. Through joint workshops with the management team, we helped to sharpen and clearly define the brand.
PANION successfully created a clear and distinctive brand image. We had the opportunity to support them by building on some existing brand identity elements. Additionally, we worked with our client to develop an overarching communication concept.
Many channels. Many target groups. One communication strategy.
Together with PANION, we developed and executed extensive communication initiatives – from awareness launch campaigns to B2B campaigns and lead generation activities. But that’s not all.
The focus was on various target groups, primarily from the DACH region, the UK, and the Nordics, reached through programmatic advertising, paid social channels, and SEA (Search Engine Advertising). Comprehensive reporting by our media and analytics experts ensured continuous optimisation of the campaigns.
E-Mobility is king. So is content.
Together with our research specialists, we conducted market surveys that provided key insights, particularly for content creation. Our content marketing team produced materials for the website, blog, and whitepapers.
A perfect start. Or more specifically: more visits, more attention, more leads.
We played a key role in helping PANION achieve a textbook launch. This included supporting the introduction of two products with campaigns across platforms such as LinkedIn, Xing, and Google Ads. In addition, we successfully positioned the PANION brand in the market through effective communication.
"Successful marketing is, above all, one thing: teamwork. That's why close collaboration with the wob team was so crucial for us right from the start."
Florian Jurig, Head of Marketing, PANION
Do you have any questions about the project?
Let's discuss it.
