A brand transformation for NTT DATA Business Solutions.

Efficient Brand Transformation for the Future: How NTT DATA Business Solutions Conquered the Global Market with a New Identity.

When Experts in Digital Transformation Reinvent Their Own Brand.

NTT DATA Business Solutions, a global leader in digital technologies and SAP solutions, faced a pivotal challenge: integrating its brand into the global NTT DATA Group. With 12,000 employees and headquarters in Bielefeld, the company embarked on a journey to transition its well-established “itelligence” brand into “NTT DATA Business Solutions” while preserving and strengthening customer loyalty.

The Strategic Vision: A New Chapter for Closer Ties with the NTT DATA Group.

To consolidate its strong market position and clearly communicate its connection to the parent brand, NTT DATA Business Solutions pursued a comprehensive rebranding. The strategy focused on redefining the brand identity—from crafting the brand's core values to designing a fresh corporate look aligned with the NTT DATA Group’s identity. At the heart of the initiative was one key question: how can this transformation deepen relationships with customers and employees alike?

Award-winning, three times over.

The brand transformation work for and with NTT DATA Solutions was honoured with awards in the following categories: "Brand Strategy of the Year," "Brand Revival of the Year," "Brand Communication – 360° Campaign," and received a special mention in the category "Brand Design – Corporate Brand."

"Transformation is not about technology. It´s about making it work for you."

Implementing the Transformation: From Concept to Global Campaign.

The journey to evolve from “itelligence” to the new identity of NTT DATA Business Solutions required meticulous planning and execution. wob supported the company with:

Developing a Clear Brand Definition – Crafting a strong purpose and value proposition for both customers and employees.
Updating the Employer Value Proposition (EVP) – Enhancing the employer brand to foster stronger employee engagement.
Designing a New Corporate Identity – Aligning with the global brand guidelines of the NTT DATA Group.
Rolling Out the Corporate Identity Across All Communication Channels – Including the website, social media platforms, and PR campaigns.

Through close collaboration with NTT DATA Business Solutions and their PR and website agencies, multiple brand touchpoints and communication messages were developed and successfully launched across 20+ countries.

The Human Element: A Transformation That Connects.

The rebranding effort delivered more than just business benefits—it also strengthened employee loyalty. The updated Employer Value Proposition became a driving force for internal communications, fostering enthusiasm and a sense of unity among employees worldwide. The new “NTT DATA Business Solutions” brand now reflects not only SAP expertise but also a strong focus on the needs of end users.

"Right away, we had top experts on our side who took care of every task in this enormous project. Not only did we appreciate the cooperative and friendly interaction with the wob team, we were also excited by the quality of the results that they delivered."
Torsten Scholz,Vice President Marketing,NTT DATA Business Solutions AG

Success Across the Board: Measurable Results That Speak for Themselves.

The rebrand achieved remarkable milestones:

Up to 200% Increase in Website Traffic during the awareness phase.
20 Million Impressions through programmatic banners and social media ads on LinkedIn and Facebook.
Above-Average Click-Through and Conversion Rates compared to industry benchmarks (LinkedIn Benchmark Report 2021).
Over 500 Qualified Leads generated within relevant buying centres.

Thanks to these results, it was subsequently decided to roll out the campaign in the Asia-Pacific and South America regions as well.

Conclusion: A Successful Transformation as the Foundation for Sustainable Growth.

Through its collaboration with wob, NTT DATA Business Solutions successfully achieved a comprehensive rebranding and launched the largest awareness campaign in the company’s history—all within just five months. The new brand quickly gained recognition, establishing a robust foundation for future success among employees and in the market alike.

Would you like to learn more about NTT DATA Business Solutions? Feel free to get in touch with us or visit https://nttdata-solutions.com/.