Corporate Website Relaunch: Lorch.
Tradition and Innovation United – The New Corporate Website for Lorch.
With over 60 years of expertise in developing and manufacturing high-quality welding systems, Lorch Schweißtechnik GmbH embodies reliability and innovation. To present its brand principles and extensive product portfolio in a modern way, Lorch entrusted wob with a comprehensive relaunch of its international corporate website. The goal was to enhance the global marketing of the company’s welding solutions and better connect with its target audiences.
The Mission: A Platform That Integrates Brand Values and Sales Support.
Lorch had a clear vision for its website relaunch: the new platform was to reflect the brand image and product range while actively supporting the sales process. Designed with a user-friendly structure for both end customers and dealers, the website aimed to function as a support hub, driving lead qualification through targeted interactions. A key component of the relaunch was the integration of a Product Information Management (PIM) system to ensure a unified product structure.
Smart Welding.
Challenges and Solutions: From Design to Technology.
The relaunch posed several challenges that we tackled with a comprehensive approach:
- A New Visual Brand Experience – Creation of an appealing corporate design.
- Complete Technological Overhaul – Implementation of the Pimcore platform.
- Integration of a PIM System – Ensuring consistent and centralised representation of the product range.
- Exclusive Dealer Portal – Featuring single sign-on and complex role- and rights-based functionalities.
Seamless Integration of Evalanche– For GDPR-compliant lead generation and marketing automation.
Built for People: A Platform That Supports Dealers.
The revamped dealer portal provides Lorch’s partners with quick and easy access to essential information. Equipped with modern authentication, differentiated access rights, and a user-friendly layout, the portal simplifies dealers’ work and strengthens collaboration.
The Result: Smart Welding Technology Meets a Smart Digital Presence.
The relaunch of Lorch’s corporate website has delivered impressive results across the board:
- Simplified Content Management with Pimcore – Intuitive and efficient management of content and product data within a single system.
- Unified Product Structure – Thanks to the PIM system, all information for marketing, sales, and technical teams is centralised and consistent.
- Exclusive Dealer Portal – Providing an optimal user experience for partners.
- Lead Generation with Evalanche – Seamless marketing automation for targeted engagement with potential customers.
The new website seamlessly blends modern design with technical functionality, setting a new benchmark for the welding technology industry in the digital space.
See for Yourself: Welding Technology Meets Modern Design.
Discover how a digital redesign can redefine your brand. Contact us for a consultation or visit Lorch’s international corporate website to learn more.
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