International Corporate Website for B2B: ebm-papst.
A Quantum Leap for Digital User Experience: ebm-papst’s International Website Inspires Worldwide.
A Global Touchpoint for Customers and Partners.
As a global leader in air and drive technology, ebm-papst has long embraced digitalisation to enhance customer interactions in the digital space. The company’s clear objective is to provide outstanding user experiences to customers and partners worldwide, improving efficiency and satisfaction on both sides. A major milestone in this journey was the relaunch of its international corporate website.
The Vision: A Website That Inspires and Engages Globally.
ebm-papst aspired to create a new website that would emotionally resonate with visitors from around the world while remaining simple to manage. The result is a platform that stands out for its modern design and modular templates. Built on Adobe Experience Manager, the website offers:
- Modular and scalable global page structures that maintain consistency.
- Simplified content management through a centralised infrastructure.
- A thoughtful and user-friendly experience that captivates visitors.
Implementation: From Strategic Concept to Modular Component Library.
The project began with a detailed analysis and conceptual phase, during which strategic foundations and user stories were developed in collaboration with ebm-papst.
By adopting the atomic design principle, a flexible and consistent component library was created. The corporate design was extended with an overview of all screen elements, seamlessly integrating into various media, from apps to video productions.
Working closely with ebm-papst’s development team and an offshore team, the new website was developed and implemented. This holistic approach delivered substantial benefits:
- Scalability through modularity
- Consistency in code and design
- Accelerated execution of new projects
The Human Element: A Website That Simplifies Work.
The new website isn’t just a win for users but also for the ebm-papst team. Thanks to the Adobe Experience Manager solution and clear structures, content can be managed uniformly and efficiently across the globe. The intuitive platform simplifies workflows for the marketing team, reducing effort and minimising errors in day-to-day operations.
"The website is one of our most important touchpoints for customers and partners worldwide. With the relaunch, we have achieved a quantum leap that supports us in our business on a daily basis."
Results: A Quantum Leap for ebm-papst’s Global Image.
The revamped website has elevated ebm-papst’s international presence to a new level:
- Reduced maintenance and correction efforts, resulting in significant time savings.
- Enhanced user experience through intuitive navigation and modern design.
- Strengthened visual identity, boosting the brand’s global presence.
With its new corporate website, ebm-papst has created a platform that resonates with customers and partners worldwide, establishing itself as the company’s most important digital touchpoint.
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