09.10.2023
FOX AWARD for WAREMA & wob.
Win an award for efficient, effective and creative communication solutions? Check.
In the corridors of our B2B agency, you can hear champagne glasses clinking and see confetti raining down. The reason? Together with our client WAREMA - Europe's leading manufacturer of intelligent sun protection and smart control systems - we have won the FOX AWARD GOLD. But first things first ...
The FOX AWARDS - the award for efficient & effective communication solutions.
For more than a decade, the Fox AWARDS have been regarded as a benchmark for efficient as well as effective communication solutions. What makes the award so special, however, is the fact that it stands for efficiency in addition to creation.
This means that the focus is on concrete impact mechanisms in conception and implementation. We were awarded in the category "Industry, Technology, Production" for a print magazine. So: Curtain up for...
Prime Time - the WAREMA magazine for specialist dealers.
What's behind it? WAREMA product solutions are sold to end customers exclusively via independent specialist dealers who collect so-called Prime points with their sales. These points can then be exchanged for rewards, ranging from simple non-cash rewards to a wide range of services with which WAREMA supports its specialist partners in marketing or digitalisation, for example.
The magazine is intended to make the variety of these Prime services tangible in the truest sense of the word and to make WAREMA a committed partner for its specialist dealers. wob developed the entire content and visual concept of the magazine and created a large proportion of the articles.
"The award is a great recognition of our joint work on Prime Time, in whose editions the team always puts a lot of time and heart and soul. The best thing about the customer magazine, however, is that we get more and more positive customer feedback on it and the best practice reports from the Prime Partners motivate others to also use our services." Ulrike Weikart, Partner Programme Management, WAREMA Renkhoff SE
Here are some of the headings:
- Score cleverly: In the main section, best-practice examples show the application of premiums at the specialist retailer - from high-quality WAREMA workwear to the digital 3-D showroom.
- Inside WAREMA: A department of the SunLightManager introduces itself based on three short questions and chats out of the "sewing box".
- Active together: We take a look behind the scenes and let participants in campaigns and events have their say.
- And much more - we even come up with a little comic for each issue.
But it is not only the content that is convincing, but also the impact of the magazine. For example, after the promotion in the magazine, significant increases in the number of orders placed by retailers for many Prime services could be observed.
Are you also looking for a creative and effective solution to present yourself from a new angle and increase your sales at the same time? Then simply write us at info@wob.ag.