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The Experience Architects.

Inspiring People.
Driving Business.

Das Bild zeigt die helle Empfangshalle der wob AG von innen mit Blick auf die Rezeption. Mittig zu sehen ist ein gelber Empfangstresen, hinter dem eine Person an einem Computer sitzt. Ganz rechts im Bild ist der Hauseingang als gläserne Tür zu erkennen. Links ist ein offenes Treppenhaus angeschnitten, auf dessen Seitenwänden in gelben Buchstaben Teile des Wortes Inspiration zu sehen sind. | © wob AG

We are wob.

As a strategic partner for B2B brands, we combine intelligent data management, marketing technologies, and creative storytelling to create experiences that captivate your customers and drive your business forward. With a human-centred, data-driven approach, we develop strategies that foster engagement, build customer loyalty, and directly support your sales objectives.

Pressure, decisions, complexity: your challenges.

Rising expectations, data-driven processes, making everything measurable – all with tight budgets and less time. As a sales and marketing leader in B2B, you're expected to achieve more, often with fewer resources. We understand how challenging this can be. It’s not just about tools or data, but about making the right decisions in an increasingly complex environment.

Let’s find the path to greater efficiency and effectiveness together.

Our Services.

We think in architectures, not in isolated actions: Our B2B expertise supports you long-term – from strategic consulting to the execution of complex campaigns.

Marketing Consulting.

Development of comprehensive brand and customer experience strategies, tailored to current and future market demands and technologies.

Digital Platforms and Service Design.

Design and implementation of digital platforms and services, tailored to your brand’s needs – from concept and design to technical realisation.

Campaigns and Programs.

Creation of tailored campaigns for maximum awareness and lead generation, supported by comprehensive analysis and optimisation strategies.

Creative Concepts and Assets.

Development of distinctive and inspiring concepts, as well as creative playbooks for brand-specific campaigns and digital platforms.

Brands that trust us.

Through our services, we help global players and emerging B2B brands reach people.

You can see the Yaskawa logo.
You can see the American Express logo.
The picture shows the BASF logo with the claim We create chemistry.
The picture shows the Carlisle logo with the claim CM Europe.
The Dussmann Group logo can be seen.
The picture shows the Freudenberg logo with the claim Innovating Together.
You can see the GORE logo.
You can see the GoTo logo.
The picture shows the Hella Gutmann logo.
The Klüber Lubrication logo can be seen.
The picture shows the Komet logo.
The Lorch logo can be seen.
You can see the MANN+HUMMEL logo.
The MLP logo can be seen.
You can see the Neoperl logo with the claim flow, stop and go
The Pfalzwerke Group logo can be seen.
The picture shows the SAP.
You can see the SEW Eurodrive logo.
The picture shows the TÜV Süd.
The picture shows the Uhlmann logo.
The Warema logo can be seen.
You can see the Wacker Neuson Group logo.
You can see the ebm-papst logo.
The picture shows the Item logo.
Zu sehen ist ein junger Mann mit Turban und Sonnenbrille, der mit seinem Reisekoffer mitten in der Wüste sitzt. Seine Anzug und sein Koffer sind vollgepackt mit Reiseaufklebern und Urlaubs-Badges. Auf dem Bild steht noch rechts neben dem Mann eine Blase mit dem Text „71 Offices across 30 countries“. Das Bild steht symbolisch für Reiseerfahrung und Weltgewandtheit.  | © wob AG

B2B International.

You wish to move your communications smoothly outside of the box and into the world? With our global agency network BBN The world's B2B Agency, you can do that. Over 1,100 experts in 32 countries, a common methodology and local market knowledge ensure the best quality and accurate execution.

Insights.

What drives us and delivers value to our clients.

News
10.29.24
B2B World Fest 2024: Where Innovation Leaders Meet.
News
10.14.24
BBN Academy 2024: When B2B Pros Share Their Knowledge.
Blog
09.25.24
B2B Marketing in Transition: Data is Silver, Creativity is Gold.

Project inquiry?

Let's talk about what we can do for you.

The picture shows a portrait of Matthias Specht. He is wearing a dark-coloured shirt and smiling slightly at the camera. The background is dark. | © wob AG

Matthias Specht

Co-Chief Executive Officer

+49 6204 970-273matthias.specht@wob.ag